Spotify Expands its Web3 Effort with Latest Token-Enabled Playlists
- Last year, Spotify allowed a couple of artists to promote NFTs on their profiles.
- The announcement led to a surge in the price of music tokens.
Popular music streaming platform Spotify has broadened its Web3 ambitions by experimenting with token-enabled playlists in various key regions. The new integration is in partnership with Overlord, a Web3 gaming network.
As per the partnership, users who own Creepz nonfungible tokens (NFTs) on Spotify will be able to access the token-enabled community-curated playlist from Overlord through their Web3 wallets. The playlists can only be unlocked by Android users in countries like Germany, the United States, Australia, the United Kingdom, and New Zealand.
The playlists will be regularly updated throughout the three-month testing period, and only community members will be able to access them via a special link. According to reports, the metaverse communities of Fluf, Moonbirds, and Kingship are additional participants in the pilot.
Fluf and Moonbirds are yet to share details of their partnership with Spotify, but Kingship confirmed its participation via a tweet. Users will need a Kingship Key Card NFT to access the playlist, which has songs by Queen, Missy Elliott, Snoop Dogg, and Led Zeppelin.
A Spotify spokesperson reacted to the partnership, saying that the streaming platform “routinely conducts a number of tests in an effort to improve our user experience.” The spokesperson added that some of the tests “end up paving the path for our broader user experience, and others serve only as important learnings.”
Although Spotify did not share more details on its future expansion plans, the streaming giant has previously integrated NFTs into its service. Last year, Spotify, which has over 489 million users, allowed the Wombats and Steve Aoki to advertise NFTs on their accounts.
The attempt to decentralize the music-listening experience has grown in recent months. Platforms such as Royal, anotherblock, and Audius are promoting the Web3 music experience.
I have covered some exciting stories in my career as a journalist and find blockchain-related stories very intriguing. I believe Web3 will change the world and want everyone to be a part of it.
