Visa Partners With Crypto.Com To Debut New NFT Collection
- Visa has partnered with Crypto.Com exchange to debut a new NFT collection which will be up for auction starting today (12:00pm GMT) through November 8 (9:00pm GMT).
- Winners will get their NFTs transferred to their digital wallets in the Crypto.Com and they will also receive “high-quality printable art file and signed memorabilia from the legendary player featured in the NFT.”
- The digital art depicts the goals from legendary footballers: Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen and Maxi Rodriguez and have been created by award-winning XK Studios.
Visa, one of the largest financial service providers and payments network, has confirmed its partnership with leading crypto exchange platform Crypto.Com and the two will debut an non-fungible token (NFT) collection called “Visa Masters of Movement” which will be focused on driving engagement between football fans in the FIFA World Cup Qatar 2022.
As per a press release from the payments company, the “digital art will be emailed as a souvenir, and eligible fans can also choose to receive the digital art minted as a one-of-a-kind NFT.” Moreover, the collection will feature a pre-event NFT auction and immersive activation for fans at the FIFA World Cup Qatar 2022, along with digital art inspired by iconic goals from five legendary footballers that have been minted into unique NFTs.
The NFTs are now available for purchase at the Crypto.Com exchange and the entire experience under the Visa Masters of Movement will come to life with the FIFA Fan Festival in Doha, Qatar later this year wherein fans will be able to “to create digital art inspired by their own signature movements,” a step designed to drive engagement.
“As FIFA World Cup 2022™ approaches, we want to celebrate football, art and technology through the lens of what makes the FIFA World Cup™ so special – wildly impassioned fans, legendary athletes and for a few short weeks, the ability to bring the world together in a uniquely connected way,” said Andrea Fairchild, senior vice president and head of sponsorships, Visa.
According to the press release, starting today (12:00pm GMT) through November 8 (9:00pm GMT), football fans all around the globe can bid for the Visa Masters of Movement NFT collection which includes five unique works of digital art inspired by iconic FIFA World Cup and FIFA Women’s World Cup, two of the biggest events in the sports industry. Moreover, the art depicts the goals from legendary footballers: Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen and Maxi Rodriguez.
The goals will be minted into an NFT collection and will be available for auction via the Crypto.Com exchange. Additionally, the iconic goals have been transformed into art by algorithm presented by award-winning XK Studios.
As per the announcement from Visa, the winners of the bid will get their non-fungbile tokens transferred to their digital wallets in the Crypto.Com exchange and they will also receive “high-quality printable art file and signed memorabilia from the legendary player featured in the NFT.”
It has also been confirmed that all the proceeds from the auction will be donated to Street Child United, a charitable organization incorporated and operating in the United Kingdom which is focused on helping the children on the streets on a global scale.
“The FIFA World Cup™ is one of the most anticipated sporting events in the world, and we are incredibly excited to give fans a new way to engage with this epic event,” said Steven Kalifowitz, Chief Marketing Officer at Crypto.com. “We are thrilled to partner with Visa in bringing Visa Masters of Movement to life and offering fans the opportunity to create and collect the most unique collectibles at FIFA World Cup Qatar 2022™ that will live forever on the blockchain.”
A crypto journalist with over 3 years of experience in DeFi, NFT, metaverse, etc. Parth has worked with major media outlets in the crypto and finance world and has gained experience and expertise in crypto culture after surviving bear and bull markets over the years.
