Warner Music Group rafforza la spinta del metaverso con DressX

• Warner Music Group (WMG) ha annunciato il suo investimento in DressX mentre i dettagli finanziari rimangono segreti.
• WMG said that the “first-of-its-kind partnership will provide a platform for select WMG artists to design their own virtual fashion lines.”
• Artists will get “to design and launch 3D and AR virtual clothing that fans can collect and enjoy across Instagram, Snapchat,” etc.
• Meta ha anche recentemente stretto un accordo con DressX per una collezione di moda solo digitale per il suo Avatars Store.

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Warner Music Group (WMG), un conglomerato multinazionale americano di etichette discografiche e di intrattenimento con sede a New York City, ha annunciato il suo investimento in DressX, il più grande negozio di moda digitale co-fondato da Natalia Modenova, che ha più di 10 anni di esperienza nel industria della moda. Come risultato della partnership, WMG mira a immergersi più a fondo negli spazi del metaverso e della blockchain.

Secondo un annuncio on Friday, the “first-of-its-kind partnership will provide a platform for select WMG artists to design their own virtual fashion lines.” Warner Music Group artists will get to directly collaborate with DressX “to design and launch 3D and AR virtual clothing that fans can collect and enjoy across Instagram, Snapchat, and other platform partners.”

“The representation of our future digital selves will be as important and, if you’re measuring by the sheer volume of interactions, maybe more important than how we represent ourselves physically. As our digital identities become exponentially more robust and impactful, we are focused on building partnerships that will enable WMG and our artists,” said Oana Ruxandra, Chief Digital Officer & EVP, Business Development.

Ruxandra further added that due to “its leadership in wearables and sustainability,” DressX is “exactly the type of partner” Warner Music Group needs as the company attempts to breach the walls of the metaverse and expands further into the world of virtual assets.

Additionally, according to the announcement, the deal between Warner Music Group and DressX will give the artists the option to create multiple sources of income and “additional outlets for fans to showcase their fandom across multiple digital worlds.” It is crucial to note that WMG has yet to reveal the amount that has been invested in DressX, as the financial details of the deal remain undisclosed.

Costituita nel 2020, DressX è stata lanciata di recente e, insieme alla recente partnership con Warner Music Group, l'azienda ha collaborato con gigante dei social media, Meta, che recentemente ha subito un rebranding totale per concentrarsi sulla tecnologia del metaverso. Secondo un rapporto, la società madre di Instagram e Facebook ha stretto un accordo con DressX per una collezione di moda solo digitale per il suo Avatars Store.

The digital-only fashion collection was a collection of 3D outfits for users to wear across Meta’s media, including Instagram, Facebook, and Messenger.

“Every day, we are getting closer to our aim of giving a meta-closet to every person in the world, making fashion accessible to everyone through innovation and tech,” commented Daria Shapovalova and Natalia Modenova, co-founders of DRESSX.

D'altra parte, il Warner Music Group ha anche aumentato le sue partnership con le piattaforme metaverse e NFT. Insieme al suo investimento in DressX, anche la società ha stretto un accordo con OpeaSea, the world’s largest NFT marketplace. The collaboration will pave the way for several WMG artists to expand their fan bases into the Web3 space and also connect with their fan bases in the Web3 space.

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