Warner Music Group renforce la poussée du métaverse avec DressX

• Warner Music Group (WMG) a annoncé son investissement dans DressX tandis que les détails financiers restent non divulgués.
• WMG said that the “first-of-its-kind partnership will provide a platform for select WMG artists to design their own virtual fashion lines.”
• Artists will get “to design and launch 3D and AR virtual clothing that fans can collect and enjoy across Instagram, Snapchat,” etc.
• Meta a également récemment conclu un accord avec DressX pour une collection de mode uniquement numérique pour son Avatars Store.

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Warner Music Group (WMG), un conglomérat multinational américain de divertissement et de disques basé à New York, a annoncé son investissement dans DressX, le plus grand magasin de mode numérique cofondé par Natalia Modenova, qui a plus de 10 ans d'expérience dans le industrie de la mode. Grâce à ce partenariat, WMG vise à plonger plus profondément dans les espaces métavers et blockchain.

Selon un annonce on Friday, the “first-of-its-kind partnership will provide a platform for select WMG artists to design their own virtual fashion lines.” Warner Music Group artists will get to directly collaborate with DressX “to design and launch 3D and AR virtual clothing that fans can collect and enjoy across Instagram, Snapchat, and other platform partners.”

“The representation of our future digital selves will be as important and, if you’re measuring by the sheer volume of interactions, maybe more important than how we represent ourselves physically. As our digital identities become exponentially more robust and impactful, we are focused on building partnerships that will enable WMG and our artists,” said Oana Ruxandra, Chief Digital Officer & EVP, Business Development.

Ruxandra further added that due to “its leadership in wearables and sustainability,” DressX is “exactly the type of partner” Warner Music Group needs as the company attempts to breach the walls of the metaverse and expands further into the world of virtual assets.

Additionally, according to the announcement, the deal between Warner Music Group and DressX will give the artists the option to create multiple sources of income and “additional outlets for fans to showcase their fandom across multiple digital worlds.” It is crucial to note that WMG has yet to reveal the amount that has been invested in DressX, as the financial details of the deal remain undisclosed.

Formé en 2020, DressX a récemment démarré et, parallèlement au récent partenariat avec Warner Music Group, la société s'est associée à géant des médias sociaux, Meta, qui a récemment subi un rebranding total pour se concentrer sur la technologie métaverse. Selon un rapport, la société mère d'Instagram et de Facebook a conclu un accord avec DressX pour une collection de mode uniquement numérique pour son Avatars Store.

The digital-only fashion collection was a collection of 3D outfits for users to wear across Meta’s media, including Instagram, Facebook, and Messenger.

“Every day, we are getting closer to our aim of giving a meta-closet to every person in the world, making fashion accessible to everyone through innovation and tech,” commented Daria Shapovalova and Natalia Modenova, co-founders of DRESSX.

D'autre part, le Warner Music Group a également multiplié ses partenariats avec les plateformes métavers et NFT. Parallèlement à son investissement dans DressX, la société a également a conclu un accord avec OpeaSea, the world’s largest NFT marketplace. The collaboration will pave the way for several WMG artists to expand their fan bases into the Web3 space and also connect with their fan bases in the Web3 space.

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