
Warner Music Group fortalece el impulso del metaverso con DressX
- Warner Music Group (WMG) ha anunciado su inversión en DressX, mientras que los detalles financieros siguen sin revelarse.
- WMG said that the “first-of-its-kind partnership will provide a platform for select WMG artists to design their own virtual fashion lines.”
- Artists will get “to design and launch 3D and AR virtual clothing that fans can collect and enjoy across Instagram, Snapchat,” etc.
- Meta también llegó recientemente a un acuerdo con DressX para una colección de moda solo digital para su tienda Avatars.
Warner Music Group (WMG), un conglomerado multinacional estadounidense de entretenimiento y sellos discográficos con sede en la ciudad de Nueva York, ha anunciado su inversión en DressX, la tienda de moda digital más grande cofundada por Natalia Modenova, quien tiene más de 10 años de experiencia en el industria de la moda. Como resultado de la asociación, WMG tiene como objetivo profundizar en los espacios del metaverso y la cadena de bloques.
Según un anuncio on Friday, the “first-of-its-kind partnership will provide a platform for select WMG artists to design their own virtual fashion lines.” Warner Music Group artists will get to directly collaborate with DressX “to design and launch 3D and AR virtual clothing that fans can collect and enjoy across Instagram, Snapchat, and other platform partners.”
“The representation of our future digital selves will be as important and, if you’re measuring by the sheer volume of interactions, maybe more important than how we represent ourselves physically. As our digital identities become exponentially more robust and impactful, we are focused on building partnerships that will enable WMG and our artists,” said Oana Ruxandra, Chief Digital Officer & EVP, Business Development.
Ruxandra further added that due to “its leadership in wearables and sustainability,” DressX is “exactly the type of partner” Warner Music Group needs as the company attempts to breach the walls of the metaverse and expands further into the world of virtual assets.
Additionally, according to the announcement, the deal between Warner Music Group and DressX will give the artists the option to create multiple sources of income and “additional outlets for fans to showcase their fandom across multiple digital worlds.” It is crucial to note that WMG has yet to reveal the amount that has been invested in DressX, as the financial details of the deal remain undisclosed.
Formada en 2020, DressX ha estado en racha recientemente y, junto con la reciente asociación con Warner Music Group, la firma se asoció con gigante de las redes sociales, Meta, que recientemente se sometió a un cambio de marca total para centrarse en la tecnología de metaverso. Según un informe, la empresa matriz de Instagram y Facebook llegó a un acuerdo con DressX para una colección de moda exclusivamente digital para su tienda Avatars.
The digital-only fashion collection was a collection of 3D outfits for users to wear across Meta’s media, including Instagram, Facebook, and Messenger.
“Every day, we are getting closer to our aim of giving a meta-closet to every person in the world, making fashion accessible to everyone through innovation and tech,” commented Daria Shapovalova and Natalia Modenova, co-founders of DRESSX.
Por otro lado, Warner Music Group también ha estado aumentando sus asociaciones con las plataformas metaverse y NFT. Junto con su inversión en DressX, la empresa también llegó a un acuerdo con OpeaSea, the world’s largest NFT marketplace. The collaboration will pave the way for several WMG artists to expand their fan bases into the Web3 space and also connect with their fan bases in the Web3 space.