Storbritanniens tillsynsmyndighet anser att kryptomemes kan betraktas som reklam

• UK Financial Conduct Authority (FCA) uppgav att kryptomemes är reklamartiklar.
• It released guidelines targeting promotional memes and financial influencers, or “finfluencers.”
• “A growing number of ads are falling short of the guidance,” said Lucy Castledine, a director at the FCA.
• FCA har också samarbetat med Advertising Standards Authority (ASA) för att utbilda influencers.

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Content creators and crypto enthusiasts might have to stop making memes about cryptocurrencies and digital assets, or else they might face penalties in the United Kingdom. According to recent developments, the country’s financial regulator stated that content creators and crypto firms might have to introduce a disclaimer for viewers of memes based on virtual assets if they want to remain compliant with UK advertising laws. 

Enligt en föreslagen riktlinje utfärdad by the UK Financial Conduct Authority (FCA), on July 17, which targeted promotional memes and financial influencers—finfluencers,” it is crucial for their content to comply with the proposed rules to protect investors who do not have much knowledge about blockchain-based digital assets.

Alltför många människor över hela Storbritannien får se ekonomiska kampanjer från olämpliga källor.

We’ll be ramping up our work to stamp out illegal financial promotions, particularly those found on social media. #ekonomiska erbjudanden #finansiella tjänster https://t.co/sK8r5ExxVm

— Financial Conduct Authority (@TheFCA) 17 juli 2023

Lucy Castledine, Director, Consumer Investments at the FCA, noted that the UK regulator is seeing “a growing number of ads falling short of the guidance we have in place to stop consumer harm,” while adding:

“We want people to stay on the right side of our rules, so we’re updating our guidance to clarify what we expect of firms when marketing financial products online. And for those touting products illegally, we will be taking action against you,” Castledine said.

Additionally, the FCA has also teamed up with the Advertising Standards Authority (ASA) of the UK and aims to “educate consumers and influencers about the risks involved in promoting financial products.” This includes “infographics, roundtable discussions, and live events to build up awareness of the harm that can take place.”

Den brittiska tillsynsmyndigheten noterade att den har sett flera memes cirkulera på sociala medier som kan betraktas som reklammaterial. Därför kan vilken typ av kommunikation som helst betraktas som en ekonomisk marknadsföring. 

Enligt en tidigare rapport från Bitnation erkände den brittiska regeringen officiellt kryptovalutor och digitala tillgångar som det antog Financial Services and Markets Bill (FSMB). The bill was approved by King Charles and is similar to the European Union’s Market in Crypto Assets (MiCA) bill. It extends regulatory measures to cryptocurrencies and stablecoins and includes crypto trading as a regulated financial activity in the UK.

Å andra sidan sa den nya brittiska premiärministern, Rishi Sunak, att han har planer på att förvandla Storbritannien till ett kryptonav. FCA sa dock att det har varit det arbetar med Metropolitan Police för att undersöka ett antal platser i östra London-området och kommer att fortsätta att söka efter och störa oregistrerade krypto-uttagsautomater i regionen. 

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