El regulador del Reino Unido cree que los memes criptográficos pueden considerarse promocionales

• La Autoridad de Conducta Financiera (FCA) del Reino Unido declaró que los memes criptográficos son artículos promocionales.
• It released guidelines targeting promotional memes and financial influencers, or “finfluencers.”
• “A growing number of ads are falling short of the guidance,” said Lucy Castledine, a director at the FCA.
• La FCA también se ha asociado con la Autoridad de Normas de Publicidad (ASA) para educar a las personas influyentes.

---

Content creators and crypto enthusiasts might have to stop making memes about cryptocurrencies and digital assets, or else they might face penalties in the United Kingdom. According to recent developments, the country’s financial regulator stated that content creators and crypto firms might have to introduce a disclaimer for viewers of memes based on virtual assets if they want to remain compliant with UK advertising laws. 

Según una directriz propuesta emitido by the UK Financial Conduct Authority (FCA), on July 17, which targeted promotional memes and financial influencers—finfluencers,” it is crucial for their content to comply with the proposed rules to protect investors who do not have much knowledge about blockchain-based digital assets.

A demasiadas personas en todo el Reino Unido se les muestran promociones financieras de fuentes inadecuadas.

We’ll be ramping up our work to stamp out illegal financial promotions, particularly those found on social media. #promocionesfinancieras #serviciosfinancieros https://t.co/sK8r5ExxVm

— Autoridad de Conducta Financiera (@TheFCA) 17 de julio de 2023

Lucy Castledine, Director, Consumer Investments at the FCA, noted that the UK regulator is seeing “a growing number of ads falling short of the guidance we have in place to stop consumer harm,” while adding:

“We want people to stay on the right side of our rules, so we’re updating our guidance to clarify what we expect of firms when marketing financial products online. And for those touting products illegally, we will be taking action against you,” Castledine said.

Additionally, the FCA has also teamed up with the Advertising Standards Authority (ASA) of the UK and aims to “educate consumers and influencers about the risks involved in promoting financial products.” This includes “infographics, roundtable discussions, and live events to build up awareness of the harm that can take place.”

El regulador del Reino Unido señaló que ha visto circular múltiples memes en las redes sociales que pueden considerarse material promocional. Por lo tanto, cualquier tipo de comunicación podría considerarse una promoción económica. 

Según un informe anterior de Bitnation, el gobierno del Reino Unido reconoció oficialmente las criptomonedas y los activos digitales como aprobó la Ley de Mercados y Servicios Financieros (FSMB). The bill was approved by King Charles and is similar to the European Union’s Market in Crypto Assets (MiCA) bill. It extends regulatory measures to cryptocurrencies and stablecoins and includes crypto trading as a regulated financial activity in the UK.

Por otro lado, el nuevo primer ministro del Reino Unido, Rishi Sunak, dijo que tiene planes de convertir al Reino Unido en un centro criptográfico. Sin embargo, la FCA dijo que ha sido trabajando con la policia metropolitana para investigar una serie de ubicaciones en el área del este de Londres y continuará buscando e interrumpiendo las operaciones de cajeros automáticos criptográficos no registrados en la región. 

Últimas noticias