Regulador do Reino Unido acredita que criptomemes podem ser considerados promocionais

• A Autoridade de Conduta Financeira do Reino Unido (FCA) afirmou que os criptomemes são itens promocionais.
• It released guidelines targeting promotional memes and financial influencers, or “finfluencers.”
• “A growing number of ads are falling short of the guidance,” said Lucy Castledine, a director at the FCA.
• A FCA também se associou à Advertising Standards Authority (ASA) para educar os influenciadores.

---

Content creators and crypto enthusiasts might have to stop making memes about cryptocurrencies and digital assets, or else they might face penalties in the United Kingdom. According to recent developments, the country’s financial regulator stated that content creators and crypto firms might have to introduce a disclaimer for viewers of memes based on virtual assets if they want to remain compliant with UK advertising laws. 

De acordo com uma diretriz proposta emitido by the UK Financial Conduct Authority (FCA), on July 17, which targeted promotional memes and financial influencers—finfluencers,” it is crucial for their content to comply with the proposed rules to protect investors who do not have much knowledge about blockchain-based digital assets.

Muitas pessoas em todo o Reino Unido estão recebendo promoções financeiras de fontes inadequadas.

We’ll be ramping up our work to stamp out illegal financial promotions, particularly those found on social media. #promoçõesfinanceiras #serviçosfinanceiros https://t.co/sK8r5ExxVm

— Autoridade de Conduta Financeira (@TheFCA) 17 de julho de 2023

Lucy Castledine, Director, Consumer Investments at the FCA, noted that the UK regulator is seeing “a growing number of ads falling short of the guidance we have in place to stop consumer harm,” while adding:

“We want people to stay on the right side of our rules, so we’re updating our guidance to clarify what we expect of firms when marketing financial products online. And for those touting products illegally, we will be taking action against you,” Castledine said.

Additionally, the FCA has also teamed up with the Advertising Standards Authority (ASA) of the UK and aims to “educate consumers and influencers about the risks involved in promoting financial products.” This includes “infographics, roundtable discussions, and live events to build up awareness of the harm that can take place.”

O regulador do Reino Unido observou que viu vários memes circulando nas mídias sociais que podem ser considerados material promocional. Portanto, qualquer tipo de comunicação pode ser considerada uma promoção financeira. 

De acordo com um relatório anterior da Bitnation, o governo do Reino Unido reconheceu oficialmente criptomoedas e ativos digitais, pois aprovou a Lei de Mercados e Serviços Financeiros (FSMB). The bill was approved by King Charles and is similar to the European Union’s Market in Crypto Assets (MiCA) bill. It extends regulatory measures to cryptocurrencies and stablecoins and includes crypto trading as a regulated financial activity in the UK.

Por outro lado, o novo primeiro-ministro do Reino Unido, Rishi Sunak, disse que tem planos de transformar o Reino Unido em um hub cripto. No entanto, a FCA disse que foi trabalhando com a Polícia Metropolitana para investigar vários locais na área de East London e continuará a procurar e interromper as operações criptográficas não registradas na região. 

Últimas notícias