Il regolatore del Regno Unito ritiene che i meme crittografici possano essere considerati promozionali

• La Financial Conduct Authority (FCA) del Regno Unito ha dichiarato che i meme crittografici sono articoli promozionali.
• It released guidelines targeting promotional memes and financial influencers, or “finfluencers.”
• “A growing number of ads are falling short of the guidance,” said Lucy Castledine, a director at the FCA.
• La FCA ha anche collaborato con la Advertising Standards Authority (ASA) per istruire gli influencer.

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Content creators and crypto enthusiasts might have to stop making memes about cryptocurrencies and digital assets, or else they might face penalties in the United Kingdom. According to recent developments, the country’s financial regulator stated that content creators and crypto firms might have to introduce a disclaimer for viewers of memes based on virtual assets if they want to remain compliant with UK advertising laws. 

Secondo una proposta di linea guida rilasciato by the UK Financial Conduct Authority (FCA), on July 17, which targeted promotional memes and financial influencers—finfluencers,” it is crucial for their content to comply with the proposed rules to protect investors who do not have much knowledge about blockchain-based digital assets.

A troppe persone in tutto il Regno Unito vengono mostrate promozioni finanziarie da fonti inadatte.

We’ll be ramping up our work to stamp out illegal financial promotions, particularly those found on social media. #promozioni finanziarie #servizi finanziari https://t.co/sK8r5ExxVm

— Autorità di condotta finanziaria (@TheFCA) 17 luglio 2023

Lucy Castledine, Director, Consumer Investments at the FCA, noted that the UK regulator is seeing “a growing number of ads falling short of the guidance we have in place to stop consumer harm,” while adding:

“We want people to stay on the right side of our rules, so we’re updating our guidance to clarify what we expect of firms when marketing financial products online. And for those touting products illegally, we will be taking action against you,” Castledine said.

Additionally, the FCA has also teamed up with the Advertising Standards Authority (ASA) of the UK and aims to “educate consumers and influencers about the risks involved in promoting financial products.” This includes “infographics, roundtable discussions, and live events to build up awareness of the harm that can take place.”

L'autorità di regolamentazione del Regno Unito ha osservato di aver visto circolare più meme sui social media che possono essere considerati materiale promozionale. Pertanto, qualsiasi tipo di comunicazione potrebbe essere considerata una promozione finanziaria. 

Come da un precedente rapporto di Bitnation, il governo del Regno Unito ha riconosciuto ufficialmente le criptovalute e le risorse digitali come tali approvato il Financial Services and Markets Bill (FSMB). The bill was approved by King Charles and is similar to the European Union’s Market in Crypto Assets (MiCA) bill. It extends regulatory measures to cryptocurrencies and stablecoins and includes crypto trading as a regulated financial activity in the UK.

D'altra parte, il nuovo primo ministro britannico, Rishi Sunak, ha dichiarato di avere in programma di trasformare il Regno Unito in un hub crittografico. Tuttavia, la FCA ha affermato di sì in collaborazione con la Polizia Metropolitana per indagare su una serie di località nell'area di East London e continuerà a cercare e interrompere le operazioni di criptovalute ATM non registrate nella regione. 

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