La FCA rappelle aux entreprises de cryptographie la date limite d'octobre pour la conformité

• La FCA prévoit d'engager des poursuites contre les entreprises qui ne respectent pas ses règles.
• L'organisme de surveillance britannique a noté que l'avis s'applique aux entreprises locales et étrangères dont la stratégie de marketing affecte les résidents britanniques.
• Le Royaume-Uni a fait d'énormes progrès dans sa tentative de fournir des règles claires régissant les activités de cryptographie.

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The UK’s Financial Conduct Authority (FCA) has c'est noté that companies advertising cryptocurrency services must adhere to laid-down financial promotion rules by October 8, 2023. The financial watchdog said companies operating in the United Kingdom will have only “four routes to lawfully communicate cryptoasset promotions” to be fully compliant with its rules.

According to the notice, these organizations must either have a promotion approved or communicated by an authorized party or a promotion developed by a company registered with the FCA. Another option includes having a promotion that is exempt under the UK’s Financial Services and Markets Act.

Selon la FCA, la promotion financière couvre un large éventail de domaines technologiquement illimités et s'applique aux publicités en ligne, aux publications sur les réseaux sociaux, aux applications mobiles et au contenu des sites Web.

The FCA also stated that it will target domestic as well as foreign businesses, adding that if a company’s marketing strategy in any way affects British customers, it will be subject to their oversight.

Action en justice possible

Jayson Probin, the FCA’s lead for crypto financial promotions, warned in a LinkedIn post that businesses that fail to comply with these measures could face legal action. In its notice today, the FCA said it would take “robust” actions against companies illegally promoting crypto services.

The financial regulator noted that some possible steps may include “placing firms on our warning list, requesting takedowns of websites, social media accounts, apps, and all other promotions that are in breach, and enforcement action.”

L'annonce note également que toutes les entreprises doivent demander leur enregistrement et pourraient devoir attendre 3 mois pour recevoir une réponse de la FCA. De plus, les entreprises agréées seraient tenues de payer une redevance. La FCA a également demandé aux entreprises de fournir des détails sur leurs réponses à l'avis. Ces entreprises ont jusqu'au 4 août pour répondre à la demande.

Le Royaume-Uni a été inlassablement tenter to provide a clear set of regulations for cryptocurrency businesses, including a new law that governs crypto trading. Today’s notice comes almost a month after the FCA urged crypto companies to adopt a marketing strategy that gives clients a “cooling-off period” to evaluate the potential risks of investing in cryptocurrencies.

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