FCA lembra as empresas cripto do prazo de outubro para conformidade
- A FCA planeja tomar medidas legais contra as empresas que não cumprirem suas regras.
- O órgão regulador do Reino Unido observou que o aviso se aplica a empresas locais e estrangeiras cuja estratégia de marketing afeta os residentes do Reino Unido.
- O Reino Unido fez grandes melhorias em sua tentativa de fornecer regras claras que regem as atividades criptográficas.
The UK’s Financial Conduct Authority (FCA) has notado that companies advertising cryptocurrency services must adhere to laid-down financial promotion rules by October 8, 2023. The financial watchdog said companies operating in the United Kingdom will have only “four routes to lawfully communicate cryptoasset promotions” to be fully compliant with its rules.
According to the notice, these organizations must either have a promotion approved or communicated by an authorized party or a promotion developed by a company registered with the FCA. Another option includes having a promotion that is exempt under the UK’s Financial Services and Markets Act.
A promoção financeira, de acordo com a FCA, abrange uma ampla gama de áreas tecnologicamente irrestritas e se aplica a anúncios online, postagens em mídias sociais, aplicativos móveis e conteúdo do site.
The FCA also stated that it will target domestic as well as foreign businesses, adding that if a company’s marketing strategy in any way affects British customers, it will be subject to their oversight.
Possível Ação Legal
Jayson Probin, the FCA’s lead for crypto financial promotions, warned in a LinkedIn post that businesses that fail to comply with these measures could face legal action. In its notice today, the FCA said it would take “robust” actions against companies illegally promoting crypto services.
The financial regulator noted that some possible steps may include “placing firms on our warning list, requesting takedowns of websites, social media accounts, apps, and all other promotions that are in breach, and enforcement action.”
O anúncio também observa que todas as empresas devem solicitar registro e podem ter que esperar 3 meses para receber uma resposta da FCA. Além disso, as empresas aprovadas seriam obrigadas a pagar uma taxa. A FCA também pediu às empresas que fornecessem detalhes sobre suas respostas ao aviso. Estas empresas têm até 4 de agosto para responder ao pedido.
O Reino Unido tem sido incansavelmente tentando to provide a clear set of regulations for cryptocurrency businesses, including a new law that governs crypto trading. Today’s notice comes almost a month after the FCA urged crypto companies to adopt a marketing strategy that gives clients a “cooling-off period” to evaluate the potential risks of investing in cryptocurrencies.
Cobri algumas histórias interessantes em minha carreira como jornalista e acho as histórias relacionadas ao blockchain muito intrigantes. Acredito que a Web3 vai mudar o mundo e quero que todos façam parte dele.
