FCA recuerda a las criptoempresas la fecha límite de octubre para el cumplimiento

• La FCA planea emprender acciones legales contra las empresas que no cumplan con sus reglas.
• El organismo de control del Reino Unido señaló que el aviso se aplica tanto a las empresas locales como a las extranjeras cuya estrategia de marketing afecta a los residentes del Reino Unido.
• El Reino Unido ha realizado grandes mejoras en su intento de proporcionar reglas claras que rijan las actividades criptográficas.

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The UK’s Financial Conduct Authority (FCA) has señalado that companies advertising cryptocurrency services must adhere to laid-down financial promotion rules by October 8, 2023. The financial watchdog said companies operating in the United Kingdom will have only “four routes to lawfully communicate cryptoasset promotions” to be fully compliant with its rules.

According to the notice, these organizations must either have a promotion approved or communicated by an authorized party or a promotion developed by a company registered with the FCA. Another option includes having a promotion that is exempt under the UK’s Financial Services and Markets Act.

La promoción financiera, según la FCA, abarca una amplia gama de áreas tecnológicamente no restringidas y se aplica a anuncios en línea, publicaciones en redes sociales, aplicaciones móviles y contenido de sitios web.

The FCA also stated that it will target domestic as well as foreign businesses, adding that if a company’s marketing strategy in any way affects British customers, it will be subject to their oversight.

Posible acción legal

Jayson Probin, the FCA’s lead for crypto financial promotions, warned in a LinkedIn post that businesses that fail to comply with these measures could face legal action. In its notice today, the FCA said it would take “robust” actions against companies illegally promoting crypto services.

The financial regulator noted that some possible steps may include “placing firms on our warning list, requesting takedowns of websites, social media accounts, apps, and all other promotions that are in breach, and enforcement action.”

El anuncio también señala que todas las empresas deben solicitar el registro y es posible que deban esperar 3 meses para recibir una respuesta de la FCA. Además, las empresas aprobadas estarían obligadas a pagar una tasa. La FCA también solicitó a las empresas que proporcionen detalles sobre sus respuestas al aviso. Estas empresas tienen hasta el 4 de agosto para responder a la solicitud.

El Reino Unido ha sido incansablemente intentando to provide a clear set of regulations for cryptocurrency businesses, including a new law that governs crypto trading. Today’s notice comes almost a month after the FCA urged crypto companies to adopt a marketing strategy that gives clients a “cooling-off period” to evaluate the potential risks of investing in cryptocurrencies.

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