SBF, FTX Çökmeden Önce Taylor Swift ile Anlaşmaya Zorladı
- Ortaklık, üç yıl içinde FTX $100 milyona mal olacaktı.
- FTX, çökmeden önce önde gelen spor yıldızlarıyla çok sayıda sponsorluk anlaşması imzaladı.
The now-bankrupt cryptocurrency exchange FTX was reportedly in the final stages of negotiating an endorsement deal with Taylor Swift that was expected to be worth more than $100 million. Prior to its collapse, FTX was known for several high-profile deals with celebrities and sports figures.
The failed arrangement with the Hollywood star was said to have involved possible tour sponsorship and a ticketing scheme with digital certificates in the form of non-fungible tokens. Inside sources claim Swift never considered consenting to promote the exchange. Regardless, the news of Bankman-Fried’s pursuit of a deal with the megastar comes as no surprise, seeing the caliber of stars he was able to attract to the exchange.
An FTX employee claimed the company’s executives begged Bankman-Fried to conserve cash and cease spending hundreds of millions of dollars on celebrity sponsorships as the industry was slowly suffering from a liquidity crisis. However, all pleas allegedly fell on deaf ears.
The 30-year-old entrepreneur, who had relied on branding and publicity to transform his cryptocurrency exchange from a fledgling to a veteran, remained adamant about bringing on one more high-profile name to the exchange.
FTX executives who chose to remain anonymous claim the deal with Swift would have been disastrous for FTX due to the high price tag. Furthermore, a half-dozen former firm executives and business partners claimed Bankman-Fried’s determination to seal the deal mirrored his habit of ignoring warning signs from his executives and going it alone.
Bir zamanlar kripto dünyasının en parlak isimlerinden biri olarak selamlanan Bankman-Fried, sadeliği ve neşeli tavrıyla dünyanın gözlerini kamaştırdı. Rezil FTX kurucusu da kendisini bir cömert milyarder etkili özgeciliğe inanan.
Genellikle şort ve tişört giyen Bankman-Fried, aynı zamanda Washington'daki politikacılara en büyük bağışçılardan biriydi. Ancak perde arkasında, kendisi üzerinde çok az kontrole sahip bir organizasyon yürütüyordu ve hiçbir yönetim kurulu onu sorumlu tutmuyordu.
FTX was previously valued at $32 billion earlier this year, but doubts about the crypto exchange’s financial stability and client demands for withdrawals that were denied contributed to the company’s collapse last month.
Bankman-Fried cezai yaptırım tehdidiyle karşı karşıyadır ve yıllarca parmaklıklar ardındadır. Ama bu onu vermekten alıkoymadı röportajlar and staying active on social media. The 30-year-old recently said, “I don’t see what good is accomplished by me just sitting locked in a room pretending the outside world doesn’t exist.”
Bankman-Fried, iflas etmiş FTX'in CEO'luğu görevinden çoktan istifa etti. Bununla birlikte, kripto endüstrisindeki geleceği, gölgeli anlaşmalarına dair söylentilerin ardından belirsiz.
Bir gazeteci olarak kariyerimde bazı heyecan verici hikayeleri ele aldım ve blockchain ile ilgili hikayeleri çok ilgi çekici buluyorum. Web3'ün dünyayı değiştireceğine ve herkesin bunun bir parçası olmasını isteyeceğine inanıyorum.
