L'accord entre FTX et le comté de Miami-Dade prend fin alors que SBF nie les allégations

• Miami-Dade County will now begin to strip FTX’s advertising brand from the Miami Heat’s arena, post approval from the bankruptcy judge.
• Judge John T. Dorsey stated that the rights deal “shall be [terminated] effective immediately upon entry of this order.”
• Miami-Dade County secured a $135 million deal with the cryptocurrency exchange in 2021 to name the arena “FTX Arena” until 2040.
• Le branding FTX est réparti sur toute l'arène, y compris sur son toit, sur le terrain de basket, sur les polos portés par le personnel de sécurité, etc.

---

Amid the prolonged crypto winter, once-leading crypto exchange platform FTX, which filed for bankruptcy in November 2022, has acted as a catalyst to intensify the ongoing chaos in the industry. After getting approval from a United States bankruptcy judge in Delaware on January 11, Miami-Dade County will now begin to strip FTX’s advertising brand from the Miami Heat’s arena.

Selon to the Associated Press, on Wednesday, a federal bankruptcy court terminated the naming rights deal between FTX and Miami-Dade County. As a result, all the collapsed exchange’s signage and advertising would be removed from the NBA’s Miami Heat’s arena. The U.S. Bankruptcy Judge John T. Dorsey stated that the rights deal “shall be [terminated] effective immediately upon entry of this order.”

Notably, Miami-Dade County secured a $135 million deal with the cryptocurrency exchange in 2021 to name the arena “FTX Arena” until 2040. It is interesting to note that the FTX branding is spread all over the arena, including on its roof, on the basketball court, on the polo shirts worn by security staff, at multiple entrances, and even on many of the electronic cards used by employees to access the facility. 

However, following FTX’s bankruptcy filing, the county filed a motion to cancel the naming rights agreement in November last year. It claimed that referring to the building as FTX Arena would only worsen the “enduring hardships” brought on by the failure of the cryptocurrency exchange.

One of FTX’s primary marketing strategies was to secure sports sponsorships, including a partnership with NFL quarterback Tom Brady, a deal with a Formula 1 international racing team funded by Mercedes, and the naming rights to Cal Memorial Stadium in Berkeley, California.

Le groupe d'esports professionnels Team SoloMid (TSM) a également résilié un accord de $210 millions avec FTX. Notamment, TSM a été renommé TSM FTX à la suite du partenariat en juin 2021.

Le fondateur de FTX nie les allégations

FTX était le troisième plus grand échange de crypto-monnaie, mais il a subi des pertes massives avant de faire faillite après un effondrement dramatique qui n'a duré que quelques jours. Les estimations de ses pertes vont de $8 milliards à $10 milliards.

Sam Bankman-Fried, the company’s founder, was detained in the Bahamas last month and then extradé aux États-Unis to face charges in what U.S. Attorney Damian Williams has referred to as “one of the biggest frauds in American history.”

Le 12 janvier, SBF revendiqué that FTX US had been “fully solvent” at the time when the firm a déposé son bilan en vertu du chapitre 11 en novembre, avec environ $350 millions en espèces. Il a en outre ajouté que s'il avait été en charge de l'échange, il serait resté solvable. Cependant, il est crucial de noter que FTX a déposé son bilan sous SBF. Par ailleurs, l'ancien cadre a également a blâmé le PDG de Binance, Changpeng Zhao, pour l'effondrement de son entreprise.

“I didn’t steal funds, and I certainly didn’t stash billions away. Nearly all of my assets were and still are utilizable to backstop FTX customers,” he stated.

Dernières nouvelles