O condado de Miami-Dade agora começará a retirar a marca de publicidade da FTX da arena do Miami Heat após a aprovação do juiz de falências.

Acordo FTX e Miami-Dade County termina enquanto SBF nega acusações

  • Miami-Dade County will now begin to strip FTX’s advertising brand from the Miami Heat’s arena, post approval from the bankruptcy judge.
  • Judge John T. Dorsey stated that the rights deal “shall be [terminated] effective immediately upon entry of this order.”
  • Miami-Dade County secured a $135 million deal with the cryptocurrency exchange in 2021 to name the arena “FTX Arena” until 2040.
  • A marca FTX está espalhada por toda a arena, inclusive na cobertura, na quadra de basquete, nas camisas polo dos seguranças, etc.

Amid the prolonged crypto winter, once-leading crypto exchange platform FTX, which filed for bankruptcy in November 2022, has acted as a catalyst to intensify the ongoing chaos in the industry. After getting approval from a United States bankruptcy judge in Delaware on January 11, Miami-Dade County will now begin to strip FTX’s advertising brand from the Miami Heat’s arena.

De acordo com to the Associated Press, on Wednesday, a federal bankruptcy court terminated the naming rights deal between FTX and Miami-Dade County. As a result, all the collapsed exchange’s signage and advertising would be removed from the NBA’s Miami Heat’s arena. The U.S. Bankruptcy Judge John T. Dorsey stated that the rights deal “shall be [terminated] effective immediately upon entry of this order.”

Notably, Miami-Dade County secured a $135 million deal with the cryptocurrency exchange in 2021 to name the arena “FTX Arena” until 2040. It is interesting to note that the FTX branding is spread all over the arena, including on its roof, on the basketball court, on the polo shirts worn by security staff, at multiple entrances, and even on many of the electronic cards used by employees to access the facility. 

However, following FTX’s bankruptcy filing, the county filed a motion to cancel the naming rights agreement in November last year. It claimed that referring to the building as FTX Arena would only worsen the “enduring hardships” brought on by the failure of the cryptocurrency exchange.

One of FTX’s primary marketing strategies was to secure sports sponsorships, including a partnership with NFL quarterback Tom Brady, a deal with a Formula 1 international racing team funded by Mercedes, and the naming rights to Cal Memorial Stadium in Berkeley, California.

O grupo profissional de esports Team SoloMid (TSM) também rescindiu um contrato de $210 milhões com a FTX. Notavelmente, TSM foi renomeado para TSM FTX como resultado da parceria em junho de 2021.

Fundador da FTX nega acusações

A FTX era a terceira maior exchange de criptomoedas, mas sofreu grandes perdas antes de ir à falência após um colapso dramático que durou apenas alguns dias. As estimativas de suas perdas variam de $8 bilhões a $10 bilhões.

Sam Bankman-Fried, the company’s founder, was detained in the Bahamas last month and then extraditado para os Estados Unidos to face charges in what U.S. Attorney Damian Williams has referred to as “one of the biggest frauds in American history.”

Em 12 de janeiro, a SBF reivindicado that FTX US had been “fully solvent” at the time when the firm entrou com pedido de falência do Capítulo 11 em novembro, com cerca de $350 milhões em caixa. Acrescentou ainda que, se tivesse sido o responsável pela bolsa, esta teria permanecido solvente. No entanto, é crucial observar que a FTX entrou com pedido de falência sob o SBF. Além disso, o ex-executivo também culpou o CEO da Binance, Changpeng Zhao, pelo colapso de sua empresa.

“I didn’t steal funds, and I certainly didn’t stash billions away. Nearly all of my assets were and still are utilizable to backstop FTX customers,” he stated.

Parth Dubey
Parth Dubey Autor verificado

Jornalista cripto com mais de 3 anos de experiência em DeFi, NFT, metaverso, etc. Parth trabalhou com grandes meios de comunicação no mundo cripto e financeiro e ganhou experiência e conhecimento em cultura criptográfica depois de sobreviver a mercados de baixa e alta ao longo dos anos.

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