Adidas представляет свою первую коллекцию носимых устройств NFT: Virtual Gear

• Adidas удивил своих клиентов своей первой коллекцией носимых невзаимозаменяемых токенов (NFT) под названием Virtual Gear в попытке извлечь выгоду из быстро развивающейся индустрии Web3 и метавселенной.
• Its nearest competitor, Nike which is also the world’s largest sportswear company, said that it plans to debut an online store and trading platform for virtual sneakers in 2023.
• Adidas также разместил ссылку на новый канал Discord и собирается выпустить инструмент для одевания PFP, который позволит носить первое издание коллекции adidas Virtual Gear аватарам PFP из совместимых партнерских коллекций.

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Adidas, одно из крупнейших имен в индустрии моды и известный производитель спортивной одежды, раскрытый its first non-fungible token (NFT) wearable collection, titled Virtual Gear. This collection has been described as “an eclectic mix of impossible silhouettes tying together past and future, virtual and physical, communities and creators, culture, and identity.”

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Эклектичная смесь невозможных силуэтов, связывающих воедино прошлое и будущее, виртуальное и физическое, сообщества и создателей, культуру и идентичность.

— Adidas Originals (@adidasoriginals) 16 ноября 2022 г.

The non-fungible token (NFT) collection consists of 16 pieces of limited edition items and is included in the launch of a new adidas Originals product category called “Virtual Gear.” In a Twitter почта, the company said that this innitiative accelerates its “collective drive towards strengthening web3, and the adidas community-based, member-first, open metaverse pledge.”

“Looking ahead to a future not yet realized is a series of impossible designs, the collection includes 8 silhouettes within 16 variations, with some rarities even being chosen by our community,” said Adidas while dropping a link to the official Раздор канал сборника.

“We’re laying down a marker in this new age of originality – one that unquestionably serves the community, heroes the purveyors and collectors of emerging style and culture, benefits the value creators, and supports the diversity of expression and utility that blurring virtual worlds has allowed us all to explore,” said VP of the adidas /// studio, Erika Wykes-Sneyd said in a утверждение.

The entire Adidas community can join to Discord channel which would enable them get access to all the information and other items as well. Interestingly, the company is also set to release a PFP dressing tool that will enable the first edition of the adidas Virtual Gear collection to be worn by PFP avatars from compatible partner collections Bored Ape Yacht Club, Mutant Ape Yacht Club and Inhabitants. The dressing tool will allow users to change their PFP’s outfits like any regular avatar, making the entire experience more rich.

“With our community and creator ecosystem at the core, adidas will explore every viable utility, platform, and experience within Web3 to unlock new possibilities for our wearables, with a focus on tangible value and immutable utility for our community members,” Wykes-Sneyd added.

The announcement from Adidas comes at a time when its nearest competitor, Nike, the world’s largest sportswear company, said that it plans to дебют интернет-магазина и торговой платформы для виртуальных кроссовок в 2023 году. Новая платформа получила название .Swoosh, и Nike представит товары компании на платформе, что позволит пользователям собирать и демонстрировать свои покупки различным людям.

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